Saturday, 28 August 2010
I don't tend to watch reality television very much, and more often than not I actively seek to avoid it. It's not that I consider much of it to be vacuous, formulaic and unimaginative but because in all honesty I'd rather be doing something else.
But earlier this week I tuned into Dragons' Den on BBC2, a show where entrepreneurs pitch business ideas to a group of wealthy - but naturally sceptical - investors. I'd not watched the programme before but this particular edition featured two good friends and their product Surviva Jak. Needless to say that what was a show that had previously held very little attraction suddenly became compulsive viewing.
The idea behind Surviva Jak is a simple one; it is a heat-reflective jacket designed to prevent hypothermia and shock aimed primarily at the outdoor recreation market, where poor weather conditions can make such an item of clothing invaluable. One of its greatest assets is that it comes as a lightweight pack similar in size to a deck of cards.
Needless to say the couple got a torrid time from the Dragons - such is the nature of the show - but the Surviva company deservedly came away with a significant monetary investment and the means to create new products, as well as helping to secure new orders for their existing ones. I look forward to tracking their progress on their excellent website and I can only wish them every success now and in the future.